What is Salesmanship? Short Answer [ Definition, Features, Advantage, Disadvantage ]

Hello Freinds,

Today you are going to read about what is salesmanship, Definition, Features, Advantage, and Disadvantage of salesmanship.

So let's start and see what is salesmanship?

what is Salesmanship?

Salesmanship is the art of selling the goods and services of the seller to buyers. It is seller-initiated efforts that provide prospective buyers with information and motivates or persuade them to make favorable buying decisions concerning the seller's product or service.

It is the ability to turn a prospect into a buyer. Salesmanship includes all those activities that are to be undertaken to convert a suspect into a prospect and then to a prospect into a customer.

Authors definition for salesmanship

According to Harry L. Hausen, "salesmanship is the art of persuading in people to accept an idea"

According to H. Garfield Black, " The art of salesmanship consists of one human mind to another human mind."

According to W.G. Cater, "salesmanship is the attempts to induce people to buy goods."

So here we can say salesmanship is the art of selling good products and services. 

Features of salesmanship

Friends, salesmanship has many features such as 

• Salesmanship is an art 

• Personal service

• Art of attracting and persuading customers

• Art of converting desire into the necessity

• Buyer's confidence

• Consumer satisfaction

• Establishment of permanent relations

• Services for the producer, distributor, and consumer

• Mutual Benefits 

• educative process

Advantages of salesmanship

• Salesmanship helps in preventing the pilling up of huge stock.

• Salesmanship helps in creating demand for the goods which leads to an increase in production.

• Salesmanship is the best means of two-way communication between the company and the customer.

• Consumers are benefited as the salesman provides them a great deal of useful information.

• An increase in sales helps to increase the profit.

• Increased sales included business activity which provides more employment and higher income for the community.

Disadvantage of salesmanship

• high cost of personal selling.

• Salesmen adopt the method of pressure selling.

• Good and competent salespersons are scarce.

• Long hour work

• Compensation is not on a regular basis

• Lots of frustration

• Limited reach